Truthfulness, pragmatism, cooperation, win-win situation

The press conference of the "20th China Kunming International Flower Show" held in Kunming, Yunnan announced that the exhibition will be held at Kunming Dianchi International Convention and Exhibition Center from July 12 to 14, 2019, and the "19th" will also be held at the same time. China Flower Retail Industry Exchange Conference and 2019 International Family Flower Horticulture Exhibition".

At the press conference, relevant experts said that the current"Yunhua" has a solid industrial foundation and a complete product structure, and has formed a good trend of integrated development of primary, secondary and tertiary industries; and Yunnan has the largest fresh-cut flower wholesale market in Asia and the world's second-ranked flower auction and trading center, and has become the world's most important One of the flower producing areas, the new sales model is launched and industrial upgrading is at the right time.

With the rapid growth of domestic flower consumption market demand, Yunnan flower industry has a solid foundation and complete product structure, which has formed a good trend of integrated development of primary, secondary and tertiary industries." Department of agriculture and rural areas in yunnan province, deputy director of the introduction of zhang mu. For a long time, Yunnan has actively strengthened cooperation with domestic and foreign enterprises and scientific research institutions from a global perspective, deeply participated in the global flower industry competition, and actively introduced new international varieties, new technologies and new products.

Up to now, the total number of new flower varieties independently developed in Yunnan has reached 580, accounting for more than 60% of the total number of new flower varieties in the country; at the same time, market entities such as flower companies and flower farmers' cooperatives have followed the development trend of the industry, and have continuously enriched the variety structure and improved Production facilities, upgrading the planting level, accelerating the implementation of modern flower planting models, and the income of flower farmers has increased steadily. "For example, the average price of new rose varieties such as' Red Lips 'is more than one branch in 2 yuan, which is twice the price of common varieties in the market, and the production efficiency per unit area is obviously improved. Taking cut rose flowers as an example, after adopting the integrated water and fertilizer planting mode, the yield per mu has increased from the traditional 50000 branches to 100000 branches, the output value per mu has increased by 2 to 3 times, and the average income per mu of flower farmers has reached 33000 yuan, it is 10 times more than before growing corn, rice and potatoes." Zhang Mu said.

The superior natural endowment and good development environment have made Yunnan flower industry from scratch, from weak to strong, and gradually established the leading position in the national flower industry and the central position in the Asian flower market. Yunnan is the first flower trading market in Asia and the second largest in the world. Up to now, the output of fresh cut flowers in Yunnan has remained the first in the country for 24 consecutive years, accounting for more than 70% of the national market share; major potted flower products such as Cymbidium and roses account for 90% of the national market share, and have product pricing power and market voice in the country and Asia.

"In 2017, Kunming International Flower Auction and Trading Center and Dounan Flower Electronic Trading Center auctioned 1.37 billion fresh cut flowers with a total transaction amount of 1.2 billion yuan, becoming the first flower auction and trading center in Asia and the second largest in the world. Dounan Flower Wholesale Market has an annual transaction volume of 6.53 billion branches and a total transaction volume of 5.36 billion yuan. It is the largest specialized flower wholesale market in China, and its products are sent to 70 cities and 46 countries and regions. Dounan's central position in the Asian flower market has been established, and it has become the" weather vane "and" barometer "of fresh cut flower prices in the country and even in Asia '." Zhang Mu introduced.

The sales model of the flower industry in the province has become more diversified, forming a diversified sales model based on traditional wholesale and auction transactions, supplemented by e-commerce, micro-commerce and direct sales. Take fresh cut flowers as an example, e-commerce sales and direct order sales have accounted for 25% of total sales, auctions for 10%, and traditional wholesale transactions for about 40%. At the same time, the "Yunhua" industrial service system is becoming more and more perfect, modern logistics and transportation is gradually applied to the flower industry, with Shunfeng, Jingdong and other international logistics service providers and large e-commerce to carry out flower cold chain transportation, constant temperature transportation business, the overall quality of flowers has been improved.

"This year, the provincial party committee and the provincial government proposed to continue to build world-class green energy, green food, healthy living destination 'three cars'. The flower industry is the province's most advantageous green emerging industry, but also Yunnan to build a world-class 'green food brand' in one of the eight key industries." Zhang Mu introduced that around the province's flower industry to achieve the development goal of 100 billion yuan, the Provincial Department of Agriculture and Rural Affairs actively builds "big industries", cultivates "new entities", builds "new platforms", in-depth analysis of the actual development of Yunnan's flower industry, and proposes The goal of building a world-class "Yunhua" brand. In terms of specific measures, we will focus on professional exhibitions as the starting point, integrate superior resources, strengthen cooperation with the terminal retail industry, and realize the development of the whole industry chain. We will strive to build the Kunming International Flower Show into the largest, most well-known and influential flower professional exhibition in China and Asia in 2020, and constantly enhance the influence of Yunnan flowers in the high-end field of the global industry. Promote the quality, efficiency and transformation of "Yunhua.

According to reports, the China Kunming International Flower Show has been successfully held for 19 sessions. During the 19th Kunming International Flower Show in China, a total of 65000 visitors were received and negotiated, of which 27000 were professional merchants, 6189 were transaction orders, and the transaction amount reached more than 0.3 billion yuan. The subsequent transaction amount of flower seedlings, materials, cut flowers, potted flowers, packaging and retail transactions was not less than 3 billion yuan, refreshing the historical data of the show and initially reaching the goal of Asia's largest origin-based professional flower show. It is believed that with the successful holding of the 20th China Kunming International Flower Show, Yunhua will be more effectively promoted to open up domestic and foreign markets and build brands.

Strong and strong joint start"Yunhua" industry brand

Chen Rui, director of the Yunnan Flower Technology Training and Promotion Center, revealed that in order to continue to enhance the professionalism, internationality, brand and influence of the China Kunming International Flower Show, the 20th China Kunming International Flower Show will introduce the British Reed Exhibitions Expo Group for the first time. Partner, and the group is the world's largest organizer of exhibitions and conferences.

It is reported that the exhibition will be based on the theme of "Colorful Flowers in Yunnan Sharing a Green Future", guided by internationalization, marketization, specialization, branding, and informatization, and display the development achievements of the modern flower industry, exchanges and cooperation, trade negotiations, New variety release is the main content, give full play to location and industrial advantages, build communication links, open up emerging markets, promote farmers to get rid of poverty and increase income, and build a Yunnan flower brand. At the same time, we should promote the tourism industry of our province to form a new bright spot with the idea of integrated development of the three industries of flowers, highlight the rich connotation of flower culture in our province, and show the advantages of Yunnan as a major province of ethnic culture and tourism resources. we will try our best to play the "Yunhua" card of Yunnan characteristic advantageous industries better.

"It is expected that there will be more than 500 exhibitors and more than 30000 professional merchants. Representatives of embassies and consulates in South Asia, Southeast Asia, the Netherlands, the United States, Israel and other countries in China will also be invited to participate, hoping to attract flower growers, distributors, suppliers, florist operators, as well as well-known scholars, experts and entrepreneurs in the flower industry from all over the country." Chen Rui said that the Kunming Flower Show will be led by enterprises and market demand, actively drive the Yunnan flower industry to integrate with the international market, maximize "going out and bringing in", and continuously improve the open and cooperative competitiveness of flower companies. Through continuous innovation of exhibition mode, enhance the professionalism of the exhibition, enhance the popularity and influence of the exhibition, effectively promote our province from a big flower province to a strong flower province.

"Kunming is a famous flower capital, and the flower market here has developed into the largest fresh cut flower trading market in China and even Asia." Zhang Lan, vice president of Beijing Reed Exhibition Co., Ltd., said. In the 20th China Kunming International Flower Show, Reed Exhibition will make full use of the information platform of overseas exhibitors and its own international publicity advantages to carry out exhibition recruitment work. Now it has established contacts with the consulates of Britain, France, the Netherlands, Japan, Colombia, Kenya, Italy, Thailand and other countries to exchange and publicize the cooperation of Kunming Flower Show. In terms of international exhibitions, special personnel have been sent to Holland Flower Show and Tokyo Flower Show to carry out exhibition recruitment publicity activities, at present, it has discussed with the Polish Investment and Trade Bureau, the Italian Plant Association, the Japanese Flower Association and the Taiwan Flower Association, and the exhibition work is progressing steadily.